advertising budget


advertising budget
рекл. рекламный бюджет (смета расходов фирмы на рекламу; а также сумма средств, выделяемых на рекламные цели)
Syn:
See:
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смета расходов на рекламу
* * *
расходы на рекламу
. . Словарь экономических терминов .
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Реклама
смета расходов на рекламу
конкретное распределение ассигнований по средствам распространения рекламы и прочим видам мероприятий с указанием сроков проведения и объема каждого мероприятия

Англо-русский экономический словарь.

Смотреть что такое "advertising budget" в других словарях:

  • advertising budget — ➔ budget1 …   Financial and business terms

  • Advertising Budget — An estimation of a company s promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives. When creating the advertising budget, a company must weigh… …   Investment dictionary

  • advertising budget — / ædvətaɪzɪŋ ˌbʌdʒɪt/ noun money planned for spending on advertising ● Our advertising budget has been increased …   Marketing dictionary in english

  • advertising budget — / ædvətaɪzɪŋ ˌbʌdʒɪt/ noun money planned for spending on advertising ● Our advertising budget has been increased …   Dictionary of banking and finance

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Advertising Appropriation — The portion of the total marketing budget that is allocated to advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches. For example, spending an amount on… …   Investment dictionary

  • budget — an estimate of expenses and revenue required. Glossary of Business Terms A detailed pro forma schedule of financial activity, such as an advertising budget, a sales budget, or a capital budget. Bloomberg Financial Dictionary * * * Budget Bud‧get… …   Financial and business terms

  • Budget — A detailed schedule of financial activity, such as an advertising budget, a sales budget, or a capital budget. The New York Times Financial Glossary * * * Budget Bud‧get [ˈbʌdʒt] noun [countable] ECONOMICS an official statement that a government …   Financial and business terms

  • budget — 01. We can t buy any more equipment or we ll go over [budget]. 02. The school s [budget] for computer equipment is being increased by 25%. 03. I have a [budget] of $300 to buy a new camera with. 04. The company has a [budget] of one million… …   Grammatical examples in English

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • budget — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ fixed, limited, low, modest, shoestring, small, tight ▪ The film was was made on a shoestring budget …   Collocations dictionary

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